Turning a commodity into a value added service

Email

Before gmail and others, the e-mail was a 20-100 MB storage provided by your ISP with a POP / IMAP mechanism to retrieve it. Gmail and others have turned it into a value-added service by * providing unlimited storage * having search capabilities Although web access does add value, I see it more as a general tendency, that is something not available over the web has just not kept pace.
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